Advertising is a crucial part of any business. It helps in promoting brand awareness and increasing sales. Different types of advertising media are used to reach the target audience. Some synonyms for the term advertising medium are promotional tool, marketing platform, advertising channel, communication outlet, publicity vehicle, advertising forum, brand messenger, sales instrument, advertising agent, business vehicle, promotional conduit, advertising mechanism, and marketing vehicle. Each of these terms refers to different ways of getting the message across to the intended audience. Using various advertising media can help businesses to identify which medium works best to reach their target audience and reduces costs.