Aided awareness is the level of knowledge or familiarity a person has with a product, service, or concept when prompted with the name. Some synonyms for aided awareness could include recognition, familiarity, recall, or retrieval. Another synonym for aided awareness is "top of mind awareness," which means that a name or brand is the first thing that comes to mind when a person thinks about a particular product or service. Other synonyms in this category might include dominance, salience, or prominence. Regardless of the specific term used, aided awareness is an important metric for marketers and business owners who want to measure the effectiveness of their branding and advertising efforts.