Argumentum ad captandum is a Latin phrase that refers to a type of argument aimed at winning popular support rather than addressing an issue factually. Synonyms for this term include "appeal to sentiment," "emotional appeal," "populist argument," "appeal to the crowd," and "demagoguery." These types of arguments often rely on emotional language, fear-mongering, and other manipulative techniques to sway an audience's opinion rather than presenting logical evidence and sound reasoning. While some may view this form of argumentation as effective, it is not a reliable way to examine an issue or make informed decisions, as it is easy to manipulate emotions and biases. As such, it is important to recognize and critically evaluate any arguments that rely solely on arguments ad captandum strategies.