Attitudinising refers to assuming an affected or unnatural attitude or posture for show or impressing others. Synonyms for this term include posturing, posing, showing off, grandstanding, acting, playacting, pretending, shamming, faking, feigning, and simulating. All of these words denote a false display of behavior, putting on a pretense, or assuming a fake demeanor. Attitudinising often entails exaggerating one's qualities, traits, or emotions in an attempt to be noticed or admired. It is a form of performance that is intended to impress, but often comes off as insincere, phony, or artificial. Regardless of the word used, such behavior is seen as insufferable and off-putting.