An auction cry is a traditional call made by auctioneers to gain the attention of bidders and solicit bids. However, there are several other terms used for the same or similar purpose, depending on location and cultural norms. In some parts of the world, an auction cry is called an "auction call" or simply "bid call." In the UK, it is often known as a "chant" or a "lot call." Auctioneers may also use phrases such as "going once, going twice" or "fair warning" to encourage bidding activity and create a sense of urgency among potential buyers. Regardless of the term used, the auction cry remains a crucial tool for auctioneers to drive sales and maximize profits.