When it comes to tailoring products or services, one popular phrase used by businesses is "based on customer preference". However, there are a number of synonyms that can be used to convey the same sentiment. These might include "tailored to meet customer needs", "customized according to customer feedback", "tailored based on customer insights" or "in tune with customer expectations". Each phrase reflects the idea that businesses are working to create offerings that meet and exceed customer expectations, and that they are using customer insight and feedback to guide their decisions. Ultimately, the goal of all of these phrases is to demonstrate a commitment to delivering products and services that align with what customers want and value.