When it comes to expressing your fondness or preference for something or someone, there are many synonyms for the phrase "be favorite." Depending on the context, words such as adore, love, cherish, relish, savor, treasure, appreciate and prize can be used. You may also use words such as prefer, favor, like, admire, approve or support to indicate that something or someone has a place of importance in your heart or mind. Whether it is your favorite book, author, song, movie, food, or person, there is always a perfect synonym that can capture your admiration and enthusiasm.