The phrase "become increasingly popular" can be paraphrased in various ways to add diversity and interest to your writing. Some synonyms for "become" are "grow," "develop," and "evolve." Instead of "increasingly popular," you can use "gaining momentum," "growing in popularity," "surging in demand," or "rising in prominence." Other alternatives include "becoming more mainstream," "trending upward," "picking up steam," "sweeping the nation," and "capturing people's attention." Whatever phrasing you choose, the goal is to communicate that something is becoming more widely accepted or appreciated, and that people are increasingly interested in it.