Being priced at is a term used to indicate the value or cost of a product or service. The opposite of being priced at could be described as being undervalued, underpriced, or even on sale. Conversely, if a product or service is expensive, overpriced, or marked up, it may be said to be being priced over. Failing to be priced fairly, competitively, or reasonably can lead to the loss of customers, who may seek out alternative options that provide better value for money. In summary, antonyms for being priced at can include undervalued, underpriced, on sale, overpriced, marked up, and unfairly priced.