Below cost refers to selling goods or services at a price that is less than its production or acquisition cost. Some synonyms for below cost include selling at a loss, cheaply, discounted, at a discount, for a bargain, for a song, or cut-rate. Using such terms can help businesses attract customers looking for a good deal on products or services. However, it can negatively impact a company's profit margin. In some cases, government regulations may restrict sales below cost to prevent anti-competitive practices, protect small businesses, and maintain fair pricing standards. So, it's crucial to consider all factors before choosing to sell below cost.