What is another word for BENCHMARK DATA?
Pronunciation: [bˈɛnt͡ʃmɑːk dˈe͡ɪtə] (IPA) 
Benchmark data is a term that is frequently used in business to refer to a set of metrics or key performance indicators that are used to assess the performance of a business, a product or a service. Some synonyms for benchmark data include performance indicators, key metrics, performance benchmarks, key performance indicators, performance measures, standards of excellence, targets, and yardsticks. These terms are often used interchangeably and can refer to the same or similar sets of metrics. The use of benchmark data is important to help businesses compare their performance to that of competitors or similar organizations and identify areas for improvement.
