The bottom line number is a crucial business metric that refers to the total profit or loss of a company. However, there are several synonyms that businesses can use to describe this financial figure in more creative ways. For instance, some may opt for terms like net income, earnings, or after-tax profit as a more specific way of referring to the bottom line number. Other synonyms include the company's bottom dollar, total revenue, gross profit, or net profit, which alludes to the overall financial performance. Whatever synonym a business chooses to use, it's essential to understand how this number affects the company's financial health and future success.