Buzz-phrases are commonly used in day-to-day conversations, media and business. A buzz-phrase can also be called a buzzword or jargon. Buzzwords or jargon are terms used in specific professions or industries to represent specific concepts or ideas. In the field of marketing, the buzz phrase can be called a slogan or catchphrase. In education, buzz-phrases can be called teaching aids or learning shortcuts. Other synonyms for buzz-phrases include trendy expressions, cliche, colloquialisms or idioms. These synonyms describe words or phrases that are popularly used and employed to convey a particular meaning or feeling. Whatever the name, buzz-phrases are important in communication and are here to stay.