Capitalising is a term that refers to the act of maximising profits or using resources to their fullest potential. Some synonyms for capitalising include exploiting, utilizing, leveraging, benefiting, profiting, and taking advantage of. For example, a business may capitalise on a popular trend by offering a new product that fits the trend. In this case, the business is utilizing the trend to maximize their profits. Another example could be an investor capitalising on a volatile stock market by buying and selling stocks at the right time. In this instance, the investor is taking advantage of the market's fluctuation to make a profit. Overall, the concept of capitalising is about using resources effectively to achieve success.