Coats Land, a region in Antarctica, is named after William S. Bruce's patron, Sir James Coats, a Scottish businessman. It is one of the most remote and rugged parts of the continent and is characterized by mountains and glaciers. Synonyms for Coats Land can include Bruce Coast after the explorer who discovered the area, or Terra Nova Highlands, named after the ship that Robert Falcon Scott used in his expeditions to Antarctica. Another possible synonym is the Theron Mountains after the South African pilot who flew explorations over the area. These synonyms pay homage to the various explorers who have discovered and documented the region throughout history.