What is another word for Cognitive Dissonance?
Pronunciation: [kˈɒɡnɪtˌɪv dˈɪsənəns] (IPA) 
Cognitive dissonance, a term coined by psychologist Leon Festinger in 1957, refers to the mental discomfort experienced when holding two or more conflicting beliefs or values. Alternative synonyms for this phenomenon include cognitive inconsistency, mental discordance, psychological tension, and brain conflict. These all capture the struggle individuals encounter when faced with inconsistencies in their thoughts, behaviors, or attitudes. Other phrases commonly used to describe cognitive dissonance may include internal conflict, moral quandary, or emotional confusion. Regardless of the term one uses, cognitive dissonance is a common experience that people encounter when confronted with inconsistencies between their beliefs and their actions.
