A competitive market refers to a situation where many businesses are competing for the same customers while striving to offer the best products or services at the lowest possible prices. Synonyms for a competitive market can include a saturated market, crowded market or a contested market. Other expressions that can be used to describe this scenario include a fierce market, a cutthroat market or simply, a challenging market. In a competitive market, businesses are often faced with intense competition, making it necessary for them to innovate, invest in marketing and branding, and explore new ways to differentiate themselves from their competitors. Ultimately, a truly competitive market offers consumers a plethora of options and encourages innovation and growth within the industry.