The counterculture movement of the 1960s and 1970s was a time of rebellion against the mainstream values of society. This movement was often referred to as the youth movement or the hippie movement. Synonyms for counterculture movement include anti-establishment movement, the subculture movement, and the alternative culture. The term "hippie" is also closely associated with the counterculture movement, as it refers to the younger generation who advocated for peace, love, and freedom. The counterculture movement was characterized by its rejection of traditional social norms, consumerism, and conformity, and its embrace of alternative lifestyles, such as communal living, free love, and drug use.