Creative heuristics are methods and techniques that aid in generating new and innovative ideas. There are several synonyms for the word creative heuristics, including brainstorming, ideation, innovation, design thinking, ideation techniques, creative thinking, and lateral thinking. Brainstorming is a process that involves generating multiple ideas without judgment from team members. Ideation involves thinking of new and original ideas, while innovation involves the implementation of these ideas towards a product, service, or process. Design thinking is a methodology for solving complex problems and creating innovative solutions. Ideation techniques refer to specific methods used to generate new ideas, while creative thinking and lateral thinking involve thinking outside the box to generate unconventional and groundbreaking ideas.