Daytime drama, also known as soap opera, is a popular form of television entertainment. Synonyms for daytime drama include daytime serial, soap, daytime soap, soapie, and serial drama. These terms are all used to describe dramatic television programs that are broadcast during the daytime hours, typically targeting an audience of stay-at-home mothers, retirees, and college students. The term 'soap opera' is derived from the early days of this type of programming, when advertisers would sponsor the shows in exchange for featuring their products in the plotlines. Today, daytime dramas continue to captivate audiences with their compelling storylines and intriguing characters.