What is another word for differentiator?
Pronunciation: [dˈɪfəɹˌɛnʃɪˌe͡ɪtə] (IPA) 
A "differentiator" is something that distinguishes one thing from another. It can be used in a variety of contexts, but is often associated with marketing and branding. Some synonyms for "differentiator" include "unique selling point," "point of differentiation," "competitive advantage," "distinctive feature," and "key selling proposition." These terms all refer to something that sets a product, brand, or company apart from its competitors. By emphasizing their differentiators, businesses can appeal to consumers and cultivate a strong brand identity. Whether it's a product's innovative features, a brand's values and personality, or a company's customer service, a strong differentiator can help organizations stand out in a crowded marketplace.
