When it comes to describing the design and layout of text in marketing, advertising, and other industries, the term "display type" gets thrown around a lot. But did you know there are numerous synonyms for this common term? Depending on the context and application, you may also hear or see phrases like headline font, advertising typeface, decorative text, or even just font choice. These all refer to the way text is used to catch a reader's eye, command attention, and convey a message. No matter what terminology you use, the goal is always the same: to create visual impact and make the words on the page stand out.