Double-speak refers to the use of language that is designed to deceive or confuse people. Alternative synonyms for double-speak include ambiguity, euphemisms, equivocation, evasiveness, and obfuscation. Ambiguity involves using expressions that have more than one meaning or are uncertain in some way, while euphemisms use a more palatable term instead of a harsh one. Equivocation involves using language that is intentionally vague and can be interpreted in different ways. Evasiveness involves avoiding giving a direct answer to a question, and obfuscation involves deliberately making something unclear or confusing. These synonyms are often used interchangeably with double-speak and are employed by politicians, advertisers, and other persuasive communicators to manipulate people's opinions and beliefs.