Drumbeating is a term used to describe loud and persistent promotion or advocacy of a cause, product or idea. Synonyms for drumbeating include hype, propaganda, boosterism and evangelicalism. Other phrases that can be used to convey a similar meaning include aggressive marketing, fanfare and chest-beating. These terms are often used to describe the tactics used by businesses, politicians and media outlets to generate buzz or push a particular agenda. While drumbeating can be effective in raising awareness, it can also be seen as pushy or manipulative and may ultimately backfire, especially if the message being promoted is found to be inaccurate or misleading.