DXP is a digital experience platform that provides an integrated set of technologies to manage and deliver content, data, and customer experiences. The term DXP is a relatively new buzzword in the world of digital marketing. However, there are a few alternate names for DXP used by marketers such as Customer Experience Platform (CXP), Marketing Automation Platform (MAP), and Web Experience Management (WEM). These synonyms have become increasingly popular in recent years due to the growing importance of digital marketing and the need for businesses to reach their customers through multiple channels. Whether it's DXP, CXP, MAP, or WEM, they all focus on improving the customer experience and driving business growth.