As technology has advanced, so has the way we shop. "E-tailing" can be described as online retail or electronic retailing. E-commerce, digital commerce, and internet retailing are all synonyms for e-tailing. Online shopping has become increasingly popular in recent years, with consumers turning to the internet to purchase everything from groceries to high-end designer fashion. With the growth of e-tailing, there has also been a rise in mobile commerce, or m-commerce, which allows consumers to shop from their smartphones or tablets. While the terminology may differ, the underlying concept of e-tailing remains the same: the ability to purchase goods and services online with just a few clicks.