What is another word for emotional appeal?
Pronunciation: [ɪmˈə͡ʊʃənə͡l ɐpˈiːl] (IPA) 
Emotional appeal is a marketing technique that involves evoking strong emotions in the audience to persuade them to take a desired action. Synonyms for emotional appeal include pathos, passion, sentiment, empathy, and heartstrings. Pathos refers to the use of powerful emotions such as sadness or empathy to sway an audience. Passion is the expression of strong feelings such as love, admiration, or zeal. Sentiment elicits feelings of compassion or nostalgia, while empathy involves putting oneself in the shoes of the audience. Heartstrings is a figurative term that evokes the idea of tugging at the heartstrings of the audience to produce a desired response.
