Environmental analysis is a process that involves identifying and analyzing various factors affecting an organization's performance. Some synonyms for environmental analysis could be situational analysis, market research, competitive intelligence, SWOT analysis, trend analysis, or market analysis. Situational analysis refers to the identification of factors that could affect business operations, while market research involves gathering data on consumers and their preferences. Competitive intelligence helps businesses understand their rivals and their strategies, while SWOT analysis assesses a company's strengths, weaknesses, opportunities, and threats. Trend analysis involves determining patterns in market information, while market analysis is the study of supply and demand for specific products or services. Using these synonyms, businesses can gain a better understanding of their external environment and make informed decisions.