When it comes to fair and just trading practices, "equal exchange" is a term that sums up the ideal goal. However, there are several other phrases and words that can be used interchangeably. One such term is "fair trade," which has become an umbrella term used to describe the selling of goods and services that support and respect the environment and the people involved in the production process. "Equitable exchange," "mutual benefit," and "reciprocal trade" also convey the same concept. In essence, all of these phrases entail the fundamental principle of fair wages and treatment of workers, the sustenance of the environment and ongoing social investment.