"Fawners" is a term that refers to those who ingratiate themselves with others by using flattery or excessive compliments. There are a number of alternative words that can be used to describe such behavior, including sycophants, toadies, brown-nosers, flatterers, and yes-men. Each of these words implies a certain level of disingenuousness, as they all involve someone seeking favor or advantage by being excessively deferential to others. While it's natural to want to be liked and appreciated, using such tactics to gain approval can come across as insincere and manipulative, rather than genuine or authentic. As such, it's generally considered better to be honest and straightforward in one's interactions with others, rather than resorting to flattery and deception.