What is another word for fictitious business name?
Pronunciation: [fɪktˈɪʃəs bˈɪznəs nˈe͡ɪm] (IPA) 
A fictitious business name, also known as an assumed name or trade name, refers to the title a company operates under that is different from its legal name. This alternative term allows businesses to conduct operations using a more marketable or descriptive name, often perceived as more appealing to customers. Synonyms for fictitious business name include "doing business as" (DBA), "trade name" or "assumed name". These terms are used interchangeably to identify the name a business chooses to operate under, providing flexibility and capturing consumer attention. Whether it be a DBA, trade name, or assumed name, the purpose remains consistent: to create a distinct brand identity for a company while maintaining legal compliance.
