When it comes to naming a new product, service, or business, it can be a daunting task to find the perfect name that embodies your brand's essence. Fortunately, there are many synonyms for "finding a name for" that can help you in your quest for a catchy and memorable name. Some alternative phrases to describe this process include brainstorming names, naming, choosing a moniker, selecting a title, devising a brand name, creating a label, coining a designation, or picking a handle. By exploring different terms to describe this endeavor, you can find the phrasing that best suits your style and approach to naming your venture.