Fire engine red is a vibrant color that is often associated with emergency vehicles. However, there are many synonymous words that can be used to describe this vibrant shade of red. Cherry red is one popular alternative, as it is similar in brightness and intensity. Scarlet red is another similar hue that is slightly darker and deeper than fire engine red. Blood red is yet another option, which is darker with a slightly burgundy undertone. Finally, vermillion red is a brighter shade that has a more orange undertone than fire engine red. Regardless of the word used, this bold color is sure to make a statement.