What is another word for folk memory?
Pronunciation: [fˈə͡ʊk mˈɛməɹˌi] (IPA) 
Folk memory refers to shared cultural information that has been transmitted orally or through informal means of communication. It includes tales, legends, songs, customs, and beliefs that shape a community's identity and worldview, and that are passed down from generation to generation. Similar concepts to folk memory include collective memory, cultural heritage, cultural memory, communal memory, traditional knowledge, and oral tradition. All of these terms describe the importance of retaining and preserving cultural knowledge, traditions, and beliefs as a way of maintaining and celebrating a group's distinct identity and history. Folk memory, in particular, emphasizes the role that informal storytelling and cultural practices play in shaping a community's understanding of itself and its place in the world.
