When it comes to expressing affectionate or positive feelings towards people or things, the phrase "fond regard" is often used. However, there are many alternative synonyms that can be used to convey similar sentiments. Some popular options include "affection," "fondness," "love," "warmth," "admiration," and "esteem." Depending on the context of the situation, other synonyms such as "appreciation," "cherishment," "devotion," and "tenderness" may also be suitable. Ultimately, when expressing fondness and admiration towards someone or something, it's essential to choose the appropriate synonym that conveys your feelings accurately.