The phrase "general beliefs" can be replaced with a variety of synonyms, depending on the particular context and meaning you intend to convey. For example, you might use terms like "common values," "widely held convictions," "shared assumptions," or "collective attitudes." Other options might include phrases like "accepted norms," "prevailing opinions," "popular perspectives," or "conventional wisdom." Ultimately, the choice of synonym will depend on the tone, level of formality, and specific connotations you want to achieve in your writing. By using synonyms creatively, you can add richness and depth to your language and convey your thoughts and ideas with greater precision and clarity.