General semantics is a term that refers to the study of the way people use language and how it affects their behavior. There are several synonyms for this term, including communication theory, semiotics, linguistic philosophy, and pragmatics. Each of these concepts deals with the way language and communication shape our understanding of the world and our interactions with others. Communication theory emphasizes the importance of effective communication in building relationships and creating a shared understanding of ideas. Semiotics focuses on the study of signs and symbols, while linguistic philosophy explores the nature of language itself. Pragmatics examines how the context and social situation affect the meaning of words. All of these terms share a common goal of understanding the role of language in shaping human behavior and experience.