Gentiana procera is a flowering plant that belongs to the family Gentianaceae. However, there are many synonyms used to refer to this striking plant. Some common names include Frasera procera, Elkweed gentian, Deer's ears, Devil's bit, and Elkweed. In addition, the plant is sometimes referred to as Rockweed, Ruby gentian, and Spiked gentian. The plant is native to North America and grows in rocky, open areas and meadows. Its tall, slender stems feature brilliant blue-purple blossoms that bloom from July to September and attract a wide range of pollinators. The plant is known for its medicinal properties, and its roots have been used traditionally to treat ailments such as liver disorders, fever, and digestive problems.