Genus Blandfordia is a group of flowering plants that belong to the family Ericaceae. These plants are native to Australia and are commonly known as Christmas bells, due to their bell-shaped flowers that bloom around the Christmas season. There are several other common names for these plants, including Blandfordia grandiflora, Plains Christmas Bell, and Large Bell Blandfordia. The genus Blandfordia has about ten species that are grown for their beautiful flowers. These plants are considered endangered in some parts of Australia due to habitat destruction and fire. Efforts are underway to conserve this beautiful genus.