The Genus Echinacea, commonly known as the Coneflower, is a group of perennial plants that are native to North America. There are a few different synonyms for the Genus Echinacea, including Rudbeckia, Brauneria, and Helichroa, which were all previously used to classify these plants. However, recent research has determined that Echinacea should be its own distinct genus. These plants are known for their vibrant flowers, which vary in color from pink to purple and are often used for medicinal purposes. With their robust growth habits and attractive blooms, it's no wonder that the Genus Echinacea is a popular choice for home gardeners and professional landscapers alike.