Genus Gomphrena is a unique type of flowering plant that is native to Central and South America. It is colloquially known as "globe amaranth" due to the shape of its vibrant flowers. Other common synonyms for the genus include "gomphrena globosa" and "amaranthus globosus." These names refer to the plant's spherical inflorescence and indicate its connection to the amaranth family. Despite its common names, Gomphrena is a distinct genus that includes numerous species with varying flower colors and shapes. Some popular varieties include the white-flowered "Bianca," the pink "Pink Zazzle," and the purple-hued "Purple Haze." Whether used in floral arrangements, gardens, or medicinal remedies, the versatile Genus Gomphrena has something to offer for everyone.