The genus Helichrysum is a group of flowering plants that belong to the daisy family Asteraceae. These plants are native to various regions across the globe, including Africa, Madagascar, and Australia. Some synonyms for the genus Helichrysum include Strawflower, Everlasting flower, and Immortelle. This group of plants is known for their striking yellow or white blooms that resemble small sunflowers. Helichrysums are also prized for their therapeutic properties in traditional medicine. These plants contain anti-inflammatory compounds that may help alleviate conditions such as arthritis and eczema. Additionally, they may help reduce stress and anxiety due to their calming effects.