Geolocation is the process of identifying the geographical location of a device or user through various techniques. Synonyms for geolocation include geo-positioning, geographic targeting, location tracking, localization, and spatial data analysis. Geo-positioning is a term used to describe the ability to determine an object's or an individual's location on the earth's surface. Geographic targeting is a technique that identifies the location of a user in order to deliver tailored content or advertisements. Location tracking refers to monitoring a device or user's movement in real-time. Localization refers to the adaptation of products or services to meet the needs of a particular geographic area. Finally, spatial data analysis is the process of examining data of the physical world using geographic information systems (GIS) technology.