Gold plating refers to the practice of adding unnecessary features or functionality to a product or service in an attempt to make it appear more valuable or attractive. There are a handful of synonyms for this term such as over-engineering, scope creep, feature bloat, nice-to-have syndrome, and creeping elegance. Over-engineering refers to the act of adding complexity without any real benefit, while scope creep is related to the tendency for projects to expand beyond their intended scope. Feature bloat is the accumulation of unnecessary features that only serve to distract from the core functionality of a product. Nice-to-have syndrome refers to adding features that are desirable but not essential, and creeping elegance refers to the gradual accumulation of unnecessary design or development effort.