A guest loyalty program is a marketing strategy implemented by hotels and resorts to encourage repeat customers. However, there are various other phrases used to describe this program, such as customer loyalty program, rewards program, frequent stay program, membership program, and VIP program. The customer loyalty program highlights an incentive strategy that leads customers to visit more frequently while accumulating points for each visit. A rewards program offers prizes like free stays, coupons, and discounts. A frequent stay program rewards customers who stay often by bestowing them with upgraded status and additional benefits. A membership program offers exclusive access to offers and discounts known only to members, while the VIP program offers exclusive perks to frequent patrons of high-end hotels.