The phrase "holding attention" is essential to effective communication or public speaking. It is the measure of the ability to keep an audience engaged and interested. Instead of repeating the same phrase over and over again, there are many synonyms that can be used to convey the same meaning. Some of these synonyms include captivating, engrossing, enthralling, mesmerizing, spellbinding, absorbing, fascinating, intriguing, alluring and gripping. All of these words describe something that has a powerful effect on the audience's attention and keeps them focused on the speaker. Using a variety of descriptive words to capture the audience's attention can make communication more engaging and memorable.