What is another word for horizontal integration?
Pronunciation: [hˌɒɹɪzˈɒntə͡l ˌɪntɪɡɹˈe͡ɪʃən] (IPA) 
Horizontal integration is a business strategy where a company acquires or merges with competitors from the same industry to increase market share and gain a competitive advantage. There are several synonyms for horizontal integration, including industry consolidation, business amalgamation, market integration, and strategic partnership. Industry consolidation refers to the process of combining similar businesses within an industry to form a larger entity. Business amalgamation involves merging with or acquiring a business to form a joint enterprise. Market integration refers to the process of combining different market segments to create a more diverse customer base. Strategic partnership involves collaborating with other companies to achieve a common goal. These synonyms demonstrate the diverse ways that companies can use horizontal integration strategies to grow, innovate and succeed in today's rapidly changing business environment.
