When it comes to describing the location of something within an urban area, there are several phrases that can be used as synonyms for "in the town." For example, one might say "within city limits," "downtown," "in the heart of town," or "amidst the bustle of the city." Other options include "in the urban center," "in the main hub," or "located within walking distance of the town square." Depending on the context, one might also use descriptive phrases such as "surrounded by skyscrapers," "nestled amongst the shops and restaurants," or "in a historic district." These variations all offer a slightly different connotation while still conveying the general idea of being located within an urban area.