Inbound telemarketing refers to the process of customers contacting a company via phone or other communication channels to inquire about products or services. It's a proactive approach to sales that can lead to increased revenue and customer satisfaction. There are several synonyms that can be used to describe this type of marketing, including customer service, inbound call center, inquiry handling, and lead response team. These terms all refer to the practice of businesses actively engaging with customers to provide information and assistance, ultimately leading to a sale or ongoing relationship. As companies continue to focus on enhancing the customer experience, inbound telemarketing remains an effective tool for achieving these goals.