As our world becomes more complex and dynamic, it's important to give increasingly greater attention to the issues and challenges we all face. With that said, there are different ways to describe this growing emphasis, including heightened focus, intensified scrutiny, augmented awareness, and amplified concern. Other synonyms for the phrase "increasingly greater attention" include enhanced heed, escalated mindfulness, elevated concentration, and heightened regard. Regardless of the words used, the bottom line is that we need to pay more attention to the things that matter if we hope to build a better future for ourselves and the planet.